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Introducing Waste-Not Sourcing
An Industry First

What was once agricultural byproduct is now beauty gold.

Intelligent sourcing is the next revolution in sustainable beauty—and there’s no smarter, kinder way to gather ingredients than from what would otherwise already be tossed out. Where most production models see “waste” as an end point, we’re designing ways to make sure what gets thrown out is actually called back in.

Beginning in 2020, Circumference is taking cues from nature’s own ingenious self-renewing design, partnering with independent agricultural producers to upcycle their byproducts into luxe, highly bioactive skincare botanicals—closing the loop and opening new avenues for a healthier planet.

We call it Waste-Not Ingredient Sourcing, and it’s a beauty-industry first. Cross-industry collaboration in the name of true, full-circle sustainability—root to leaf, and back again.

A Future Forward Vision

As a botanical company, we don’t just use the plants for their ingredients, we work with them and strive to work like them. Nature is collaborative and integrative. And while the beauty industry at large currently falls short of that, we’re building cross-industry partnerships for real impact.

In 2020, we’re partnering with Bedell Cellars—a sustainability leader in winegrowing. With their work centered on cultivating the full-flavored fruits of the grape plants, it presents us with a key opportunity to source the grape leaves and vines—high quality, valuable byproduct plant material which would typically be disposed of.

Bedell Cellars is a family-owned winery and sustainably farmed vineyard on the North Fork of Long Island, New York. Bedell has cemented a reputation as a sustainability leader in winegrowing through dedication to grower education and environmental initiatives.

One of North East’s very first certified sustainable wineries, Bedell continues to push boundaries both regionally and nationally through partnerships with the U.S. Sustainable Winegrowing Summit and Long Island Sustainable Winegrowing—which seek to unite sustainable winegrowers across the country under a common set of principles and practices. Bedell Cellars strives to be environmental stewards for the next generation of winegrowers and the great vintages yet to come.

How it Works—
A Fully Circular Life Cycle

This innovative partnership enhances both our systems, and is a model for strengthening a common and widely accepted weak spot across so many sectors: the wasting of viable resources.

At the point in the winemaking process when our partners find themselves with an abundance of botanical material that doesn’t meet their needs, we’re stepping in to steward those precious resources to their next phase, eventually reintegrating them into the farming cycle to fortify the soil. Root to leaf, and back again.

Behind the Ingredient
Vitis Vinifera (Grape Leaf) Extract

Grape leaves have long been celebrated for their medicinal qualities. Over centuries, this widely used botanical has been known for its nutritive and anti-inflammatory properties, as well as its affinity for strengthening skin elasticity.

Especially rich in antioxidants like Vitamins A and K, grape leaves have proven very effective in healing of damaged skin and reducing inflammation and redness.

Grape leaves also boast a wide range of polyphenols—most notably resveratrol—a powerful super-antioxidant micronutrient that helps protect skin’s surface from negative environmental influencers and has skin-calming properties that minimize inflammation.

Not only are grape leaves healing and protective, they also support regeneration and renewal—a complete cycle. Gentle, organic acids are beneficial exfoliants, and chief among these is malic acid, a natural AHA (alpha hydroxy acid) that helps shed dead skin cells that cause dull complexion, ultimately promoting cell turnover to leave skin brighter and smoother.

NEW

Active Restorative Moisturizing Cream

The first star formulation born from our Waste-Not initiative—a deeply protective, ultra-whipped moisture layer, ideal for daily use.

A proprietary blend of active, nourishing botanicals is enriched with powerful peptides to promote deep skin, long-lasting moisture.

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