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From fashion to food to beauty, generations of unconscious consumer practices are finally being examined and challenged. Why? Because our survival, as a species and a planet, now depends upon it. We don’t have the luxury of looking away any longer.
We believe the only way to create quality skincare that supports true beauty is one that has a much deeper impact than skin itself. We’re committed to breaking down every business practice of the industry that prioritizes profit over people and planet, to flipping the script, and to creating a brave new skincare world.
Every Circumference product is 100% toxin-free. Because poisons don’t belong in our bodies or in our environment. Period.
The serious damage being caused by the rampant use of toxins in skincare products is two-fold. Chemicals like BHA (butylated hydoxyanisole), BHT (butylated hydroxytoluene), DBP (dibutyl phthalate), DEA (diethanolamine) and parabens are not only seeping straight into our bloodstreams and mutating our genes, but their runoff is fatal to wildlife, like marine phytoplankton—which is responsible for producing roughly ⅔ of the Earth’s atmospheric oxygen. Not to mention the countless other creatures and plants such substances come into contact with over their journey through our water supply.
There are over 1,000 proven-harmful chemicals being used in cosmetics and beauty products today, and the list continues to grow as more studies are conducted. As part of our commitment to our health and our environment, we closely review our formulations as new information comes to light, and adjust swiftly and accordingly.
At Circumference, the pure, natural option is our default state and our first choice, but only if it passes our sky-high standards of safety, sustainability and responsibility.
The sad truth is, “natural” and “organic” have become all but meaningless, trendy, unregulated terms that offer no actual promises of a product’s integrity or origins. And as it becomes more and more profitable to jump on the natural bandwagon, the supply of these ingredients is facing some serious challenges.
High demand for natural ingredients is resulting in shortages of many critical crops. Depending on the plant, it can take as much as 1,000 kg (over 1 ton) of herbs to yield just 100 kg of extract. We keep track of global supply to ensure we’re not using ingredients in shortage in two ways:
USDA World Production, Markets and Trade Report. Released monthly and annually, we review these projections for any drastic fluctuations in production, yield or price. If there’s a shortage in supply or an anticipated low yield, we cease to use these ingredients until further reports prove these conditions no longer exist. For example, the supply of rosehip is being challenged by its recent tremendous growth as a popular beauty ingredient, so we don’t use rosehip oil in any of our products—despite its numerous attractive properties.
Direct partnerships with our suppliers. Since the USDA doesn’t provide reports on all herbs, fruits and vegetables, we rely on our key partners to take equal responsibility in material monitoring. If supply concerns arise, we eliminate the ingredient in question and reformulate.
Sharp increases in demand often lead farmers to resort to questionable methods to meet them, like overuse of their own natural resources, as well as harsh chemicals and processing. The result is extensive environmental harm, a sacrifice of quality for quantity, and damage to the health of the farmers and their communities. We only work with farmers whose practices are fully transparent and highly ethical.
A scalable solution for “sustainable” materials such as palm oil has, for example, resulted in deforestation of rainforests in Southeast Asia and South America to make room for massive palm plantations. That’s why we always stop to question the labels and go deeper than the buzzwords.
We promise to use easily recyclable packaging materials such as glass, and eliminating plastic wherever we can. Because the plastic crisis is real.
A material that’s intended to last forever and yet is disposed of at an increasingly heart-stopping rate, plastic is seeping into our bodies, our water, and our everything.
And what’s all the problem with all this plastic, exactly?
1/3 of all plastic items are used only once, then thrown away. But they don’t biodegrade. They just break down into smaller and smaller pieces, and some reports estimate they’ll remain in the environment for 2,000 years—if not longer.
Its chemicals leach out over time, and are now found in our blood and tissues. This exposure is linked to cancers, birth defects, and numerous other health problems. Meanwhile, plastic toxins are also draining out of landfills into the groundwater beneath them, quickly finding their way into our lakes, rivers and oceans. And because of their chemical structure, these poisons attract other pollutants to them as they break down.
It’s now found littered in even the most remote areas of the planet, where wildlife mistake it for food or become entangled in it. Even the tiniest creatures such as plankton are eating plastic instead of algae, which has devastating impacts on the greater food chain that depends on them.
From human, animal and environmental health to its impact on tourism and recreation, the financial burden of plastic pollution is astronomical. The UN estimates the natural capital cost each year in the US alone at $75 billion.